Why Optimize Your Website for Mobile Search Results? 

According to comScore, more than half of all online activity now takes place on mobile devices. The worldwide adoption of smartphones and other mobile devices has created a new standard for search engine users. Google is constantly adapting its algorithms to meet the demands of the growing mobile marketplace. For years, people have sought information on the internet with the help of their desktop computers. However, things are changing regarding how people search for information on the Internet.

In April 2015, Google released a statement, which eventually turned out to be correct, that affirmed that mobile searches are expected to surpass desktop searches by the year 2017. Optimizing your website's content for mobile users and mobile search engines is very important for local businesses. Approximately 32% of searches are done on mobile devices. 60% of local business searches are done on mobile devices and 73% of Americans own smartphones. The same holds for global business, as 34% of internet users visit websites from their smartphones every week.

You Need Mobile SEO Services

Let’s take a look at some of the advantages of optimizing for mobile SEO, and how it will affect your business. Smartphones are getting smarter, and more people around the world are using them to get online. Global smartphone shipments surpassed feature phone shipments for the first time in 2013, according to Gartner.
Digital advertising has been experiencing explosive growth over the past few years, and it shows no signs of slowing down. Because smartphones are so popular and commonplace, this will only continue to drive up mobile search volume. As a result, Google will most likely prioritize mobile SEO over SEO for desktop devices in the upcoming months and years.

Optimizing your website for mobile devices can be a challenge on its own, but making it easier for end users to find you through search engines can be an even more daunting task. When it comes to mobile search, you want to show up in the first few search results pages and you want to show up there because of the strength of your content and not just the name of your business.

Now let’s explore what exactly mobile SEO is. It’s about improving your site with mobile-centric techniques and strategies to help search engines understand the content that is relevant to the visitor’s needs, regardless of the device or screen resolution.

Web optimization for mobile devices is essential for businesses that want to attract new customers and keep existing ones happy. The vast majority of people now use their smartphones to search for products and services, and you need to ensure that your business is featured prominently on search engine result pages (SERPs).
The key to mobile optimization is mobile-friendliness, which refers to how well a website adapts to smaller screens. Search engines consider sites with a good user experience and that are compatible with a range of devices as more relevant than average.

The Importance of Mobile SEO

Mobiles have become the preferred choice for accessing the internet for about a decade now. This is because of their portability, convenience, and ease of use. It is difficult to imagine the internet without mobile devices now, as we have come to rely on them for various activities. More than 50% of online traffic comes from mobile devices nowadays. Considering the huge importance that mobile devices have gained in terms of internet usage, companies must optimize their websites and make them mobile-friendly.

When the term search engine optimization (SEO) is mentioned, most people think about creating keyword-rich content, and backlinks and making sure the site loads fast. Companies that claim to offer both traditional SEO and mobile SEO services are usually doing one or the other. A solid mobile SEO strategy is a complete strategy developed in conjunction with a solid traditional SEO strategy.

For example, a company can't use an off-the-shelf plug-in to make an optimized website for mobile devices. The plug-in approach is primitive and it won't help the company reach its intended audience across all of the available mobile devices. A good mobile SEO strategy relies on a deep understanding of how consumers interact with the various devices and operating systems that they use.

Grow Your Business Exponentially with Online Front

The mobile web is now 55% of all searches. Making your website more mobile-friendly can help you capture more of your customers’ potential search activity. You need your site to be search engine friendly and easy to use. This is where the online front comes in. We are a full-service digital marketing agency that offers solutions to help attract customers, grow the company and increase brand name recognition. Our SEO packages are the perfect solution for businesses looking to bring in new leads and reach their potential.

Are you thinking of expanding your business, but don’t know how to do so? If your answer is YES, then you have found the right place, Online Front. We are an SEO firm that can help turn your dream into a reality! Whether you need to grow your leads and sales with the help of search engine optimization (SEO) and paid search engine marketing (PPC) or need to drive more traffic from social media and diversify your online marketing efforts, we have a solution for you.